Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (23rd International Edition)
The Ultimate Guide to Crafting a Winning Business Strategy: Concepts and Cases 23rd International Edition (PDF) is the definitive and most easily understandable text to teach the art of crafting and executing a successful business strategy. It sets the standard for other books in the industry. This book is an engaging and balanced mainstream treatment of the latest developments in both theory and practice, including an in-depth presentation of the value-price-cost framework. The co-author, Margaret Peteraf, is a highly renowned researcher, and her input helped integrate the resource-based view of the firm for both single and multi-business strategies. Each chapter is directly linked to 27 captivating and high-interest cases, most of which are authored by the text’s writers and highly regarded for its student appeal, teaching ability, and relevancy.
978-1265028244, 978-1264250189, 978-1264250240, 978-1264370597
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