Small Business Management (20th Edition)

Small Business Management: Launching and Growing Entrepreneurial Ventures (20th Edition) – PDF

Discover the keys to small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20TH EDITION, (PDF). This best-selling textbook provides practical concepts, entrepreneurial insights, and complete resources that are valuable now and throughout your management ventures.

This latest 20th edition guides you through the entire business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases, and activities to sharpen skills. You take the role of decision-maker by applying what you’ve learned to current challenges in today’s small businesses.

Revisions address the gig economy, while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners.

ISBN: 978-0357718803, 978-0357718902

NOTE: This product only includes the Small Business Management: Launching and Growing Entrepreneurial Ventures 20th Edition eBook in PDF. No access codes are included.