Marketing: An Introduction (15th Global Edition)

Marketing: An Introduction (15th Global Edition) – PDF

Marketing: An Introduction, 15th Global Edition (PDF) delves into the core elements of effective marketing strategies, with a focus on creating and capturing customer value in the modern digital landscape. This book aims to offer a comprehensive grasp of essential marketing principles, strategies, and applications within the context of evolving trends and influences.

The 15th Global Edition features updated chapter-opening stories, Marketing at Work spotlights, real-life company cases, and practical end-of-chapter exercises, providing tangible real-world applications of marketing concepts.

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NOTE: This offer includes the ebook Marketing: An Introduction 15th Global Edition in PDF for download. It is the same as the North American/USA version and does not come with access codes.